It is said that foreign trade is greatly affected by the epidemic, but Xu Weifeng does not think: “From January to May, we achieved sales of more than 1.5 million US dollars on the Amazon platform, an increase of 40% year-on-year. Cross-border cloud live broadcasts and other new ways to take orders It makes up for the decline of traditional foreign trade.' Xu Weifeng works at Hangzhou Guyou Import and Export Co., Ltd., and he sees new business opportunities from the cross-border e-commerce platform.

　　 This year's foreign trade exhibitions have been greatly reduced, and face-to-face communication with overseas customers is also difficult. 'Previously, we mainly used e-mail to negotiate, but the effect was not good. Not only was the time cost high, but the order volume dropped sharply, and the customer's enthusiasm was not high.' Xu Weifeng was once into anxiety. Inspired by the young people of the company, Xu Weifeng thought of using video conferencing software commonly used in Europe and the United States to 'live on the cloud' and 'bring the goods' by himself to provide an intuitive experience for overseas customers. At the end of each live broadcast, the transaction orders ranged from two to thirty thousand U.S. dollars to more than 100,000 U.S. dollars. Eight 'live broadcasts' won new orders of more than $500,000.

“In the past, it took half a year for a set of samples to be produced to the final delivery overseas, but now through the live video conference, customers can quickly understand the product structure and functions, reduce the time gap, improve efficiency, and save a lot of money. Shipping and taxes.' Xu Weifeng revealed that now he is thinking about how to improve the quality of 'cloud live broadcast', such as making products into VR dynamic effects, so that overseas customers can use their mobile phones to experience the product texture; using the sharing screen function of video conferencing software, 3D design drawings of products that are difficult to send are shared to customers for display.

　　 Don't look at this import and export company now that the Internet is full of flavour, but it actually started as a traditional trade.

The company's original business was mainly OEM, mainly producing shower rooms and bathroom cabinets. The production base is located in Jiaxing, Zhejiang. It was launched on the American Amazon platform in 2017. After more than two years of exploration, the company's sales on the Amazon platform have exceeded 20 million. Yuan Renminbi. Xu Weifeng introduced that the company ships the goods to the United States in full containers. Once the Amazon platform has an order, it will be delivered through a local logistics company in the United States. Since the outbreak, there have been monthly cross-border e-commerce sales of US$300,000 to US$400,000. , Too late to replenish. In addition, the company has also registered the GOODYO brand on the Amazon platform. This year, it has successively developed bathroom cabinets with anti-fog panels and Bluetooth speakers. Not long ago, it became a hot-selling item and was once sold out.

　　 Similar to Guyou, the superstar technology from a traditional foundry company mainly produces various hand tools and power tools, and has been seeking to build its own brand for many years.

　　 According to Li Feng, senior vice president of Yexing Technology, the best and fastest way to export its own brands is to do cross-border e-commerce. At present, 100% of Yestar's online sales are its own brands, and its own brand sales account for 1/3 of the group's sales. Based on years of production experience, Yestar not only understands the brand environment of the entire manufacturing market, but also knows the prices of European and American products on the market, and understands the consumption habits of European and American consumers after working at home. Li Feng said: “Under the epidemic, foreigners choose to work at home and spend a lot of time at home, garage, courtyard DIY, and more and more hand tools are purchased through e-commerce channels.” It is also because of this critical step. As many companies are facing cancellation or postponement of orders and difficulties in signing new orders this year, the company's overseas sales have ushered in new growth. From January to May this year, Yestar’s cross-border e-commerce sales on Amazon increased by 71% year-on-year.

　　 Affected by the epidemic, global online consumption has grown significantly. In the Yangtze River Delta, there are a number of traditional foreign trade manufacturing companies that are developing cross-border e-commerce to make up for the lack of offline channels caused by the epidemic.

　　 At the government level, the benefits of cross-border e-commerce are also coming. Starting from July 1, the General Administration of Customs has launched pilot projects in 10 customs offices in Beijing, Tianjin, Nanjing, Hangzhou, and Shenzhen, and the industry has ushered in a new B2B model of large-scale cross-border e-commerce that “sell the world”. In the early morning of July 1, Qianjiang Customs Office in Xiasha and Airport Customs successfully inspected and released customs declarations for direct cross-border e-commerce business-to-business (B2B) exports, marking that Hangzhou Comprehensive Cross-border E-commerce Pilot Zone is nationwide Take the lead in achieving full coverage of 4 cross-border e-commerce B2B export models. For the industry, it marks that the development of cross-border e-commerce has officially entered the stage of business-to-business (B2B) from individual overseas shopping (C2C) and commercial retail (B2C), and truly achieves large-scale 'sales worldwide.'

'In this special period, the implementation of the new policy for cross-border e-commerce B2B exports is really timely, and it will bring new opportunities for the future development of our company.' said Xie Heming, head of Hangzhou Quanzhan E-commerce Co., Ltd., one of the companies participating in the pilot: 'The company mainly sells sofa covers, cotton samples and other home textile products on the Amazon platform. The New Deal helps us try to expand in both B2B and B2C directions, respond to changes, make new adjustments in time, and explore the formation of a more comprehensive market system.'

　　 In recent years, as a new type of cross-border e-commerce in foreign trade, its advantages such as online transactions, contactless delivery, and short transaction chains have gradually emerged. This time, foreign trade companies have played an important role in responding to the impact of the epidemic. According to customs statistics, in the first half of this year, the import and export of the national customs cross-border e-commerce supervision platform increased by 26.2%, of which exports increased by 28.7% and imports increased by 24.4%. Reporter Ren Junmeng